We’re happy to announce the appointment of Alex Bendiouis as the new Group CEO of Alsayegh. Alex has almost two decades of experience founded on a colleague, client, and company servicing work ethic that drives sustainable, measurable, and proven results.

Alex joins Alsayegh after a decorated career in the region spearheading multiple agencies to exponential growth and product innovation. Managing and responsible for the entire Alsayegh Group of Companies, he has already proven himself a valuable addition to the family.

Alsayegh partnered with the Ministry of Industry and Advanced Technology to deliver the launch of Make it in the Emirates. Our team developed the content strategy and creative direction for this campaign, while producing all of its launch videos.

Make it in the Emirates is the national campaign and call to action that supports Operation 300bn, a national industrial growth strategy. Launched by the Ministry of Industry and Advanced Technology, Operation 300bn aims to position the UAE as a global industrial hub by 2031. Overall, it will support 13,500 small and medium enterprises over the next 10 years. The strategy aims to: Enhance the attractiveness of the industrial sector for investors, support local products and suppliers, and encourage the adoption of advanced technology to grow and expand industry.

In a post-COVID world, virtual events are quickly becoming a staple of our daily lives. A_Live by Alsayegh is a virtual platform that offers: Limitless global outreach, seamless multi-layered applications, endless customizable possibilities, flawless storytelling integration, limitless audience interactions, and peerless data and in-house control.

For the past year, A_Live has successfully delivered international and regional virtual events for brands and companies like Sanofi Pharmaceutical, the Department of Culture and Tourism, the Ministry of Interior, Bee’ah, and EVOTEQ.

Our teams took over the UAE edition of the global shoot for Maria Tash. The filming was coordinated and executed by our in-house teams successfully. The film captured how the brand continues to revolutionize the fine jewellery and piercing industries through their creative and innovative designs.

“(We) have nothing but exemplary things to say about everyone from Alsayegh. I can’t thank you enough for all your help in the pre-production process and through filming,” said Gavin Boyd, Executive VP of Production & Operations.

As a part of celebrating our 10-year milestone we have rebranded our agency. The new look and feel have been launched by our CEO, Abdullatif Alsayegh, “This is more than just a change of name. It’s about re-evaluating our objectives and re-aligning our goals with that of our strategic partners, clients and our people.”

The move is a part of the larger growth strategy centred around capitalizing brand recognition. Our 10-year milestone will see other roll-outs throughout the year.

Our agency has been appointed as the strategic digital and social media agency for Abu Dhabi Culture, a part of the Department of Culture and Tourism. We are uniquely positioned to support the brand on digital communications and strengthen its communication.

Alsayegh has already been involved in several other related brands under Abu Dhabi Culture including Abu Dhabi Art, Abu Dhabi International Book Fair, Culture Summit and Manarat Al Saadiyat.

We were the agency of choice in conducting the Bee'ah Ramadan Virtual Gathering 2020. Bee'ah aims to create a sustainable future through creative and resourceful solutions. Alsayegh was instrumental in bringing the concept to life through the two Virtual Ramadan Events for over 475 remote staff.
Our teams worked closely to execute a healthy mix of activities conducted to bring the various departments together and launch the brand's Donation Program as well as their plan to reward its Frontline Heroes.

The Dubai Health Authority (DHA) held an innovation lab titled “Health Future Vision 2071” to envision the future of health in Dubai. The innovation lab focused on seven key themes: future health experience, wholesome lifestyle, young forever, pain-free life, space medicine, future health economics and human 2.0.

The event brought together entities from both the public and private sector under one roof to work towards a single goal of building the future of health.

We were appointed as the agency for both event management and strategic communication.

We have been the agency of choice for managing communications for Sheikh Zayed Festival, a unique global event. The event was recently ranked among the top 5 most important cultural events in the world according to a study done by Abu Dhabi Tourism.

Our teams captured and promoted the setting of two iconic world records - the world's largest Sarood, a handwoven spiral placemat made from palm trees and a 30 minute fireworks show, the world's biggest and longest fireworks display.