work
HealthHub
Brand: HealthHub
Brand Owner: Al-Futtaim
Country: United Arab Emirates
Industry: Healthcare
Services: Naming, Brand Identity, Brand Video, Launch Campaign, Communication Consultancy
Develop a brand for a new company that aims to bring a new way of healthcare. Name, brand strategy, logo and visual system. Brand launch and implementation.
Develop a brand and storytelling that communicates a completely new approach to healthcare. Make the audience aware of the benefits of such an approach and compete with the mainstays of a saturated healthcare market. Create a brand that feels new and different within the industry, yet doesn’t confuse the audience.
- Develop a brand and storytelling that communicates a completely new approach to healthcare.
- Make the audience aware of the benefits of such an approach and compete with the mainstays of a saturated healthcare market.
After thorough research and benchmarking, we identified the brand strategy and key messaging. The new name reflects the positioning as a completely different healthcare provider. The logo reflects the key strategic pillars - holistic approach, community and happiness, and inspires a vibrant identity reflected in the communication and interior design of the clinics, providing the customers with a refreshing and comfortable experience.
We also created an animated brand video, telling a story of Joe, a fictional Dubai resident and his family, benefitting from HealthHub solutions. This helped establish the brand’s human, casual tone of voice.
In a series of launch activations, the audience got familiar with HealthHub innovations through humorous guerilla-style performances and making-friends-with-neighbours activities.
We received an excellent response from early patients who expressed interest across multiple services.
The communication strategy and campaign generated a high number of leads and high traffic to the clinics.
