Project Launches
Property, destination and product launches in the UAE and Saudi Arabia
A launch has a specific job: bring the right people into one room and send them away understanding the project well enough to talk about it, register interest or buy. Brand X plans launch events for developers, destinations and product brands, covering the guest list, the venue, the reveal, the press moment and the photography and film that carry the launch afterwards.
What we handle
- 01 Launch concept and the reveal moment
- 02 Venue selection or a temporary venue on site
- 03 Model, masterplan and product displays
- 04 Invitations, RSVPs and guest lists
- 05 Press, VIP and partner hosting
- 06 Staging, lighting, sound and screens
- 07 Photography and film on the night
What a launch covers
Most launches are built around a single reveal: a model, a masterplan, a destination film or a product seen for the first time. We design the evening around that moment and the conversations after it. That means the right venue, or a temporary one built on site, and a guest flow that brings buyers, press and partners to the reveal together, with space afterwards for sales teams and spokespeople to do their work.
Launches for luxury houses and product brands
For luxury houses and product brands, the detail carries the story: materials, light, sound and the order in which guests see things.
How a launch runs
We agree the objective first, whether that is registrations, sales appointments or coverage, and plan backwards from it. Photography and film are planned with the event, so you leave with material for the campaign that follows. Where the launch opens a sales period, we plan how the display, the model or the set can be reused in the sales gallery afterwards.
Questions
How long before the launch date should we brief you?
It depends on the venue, what has to be built for the reveal, the size of the guest list and whether an on-site event needs permits. A physical model, a stage mechanism or a custom set needs fabrication time. Tell us the target date, the audience and what you are launching, and we will confirm what is achievable and what would need to change.
Can you hold the launch at our project site?
Yes, where the site allows it. Launching on site lets guests see the location for themselves, but it needs temporary structures, power, access, parking and permits planned well in advance. We assess the site early, tell you what it will take, and suggest a venue nearby if the site is not ready to receive guests.
Do you manage the guest list and invitations?
Yes. We handle invitation design and distribution, RSVPs, confirmations and arrival lists, working from the contacts your sales and marketing teams provide. On the night, registration and hosting follow the same plan, so key buyers, press and VIP guests are met, seated and looked after, and your team knows who attended.
How do you handle press and influencers at a launch?
Press and influencer hosting is written into the running order: arrival times, briefing packs, interview spaces and a clear moment to capture the reveal. We coordinate with your PR agency or in-house team so their invitations, embargo and follow-up line up with the event, and the right spokespeople are free when the press need them.
What does a launch event cost?
It depends on the venue or site, the number of guests, the reveal and what has to be built for it, the technical production and the level of hospitality. A hotel ballroom launch and an on-site build are very different budgets. Send us the brief and we will prepare an outline budget with options at different levels.
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Riyadh Abu Dhabi Dubai London Shanghai
Start a project
Tell us about the brand, the date and the place, and the right person on our team will come back to you.